Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

The Director, Comcast Advertising AI Planning & Enablement will play a foundational role in shaping and operationalizing Comcast Advertising’s enterprise AI strategy. This leader will serve as the central connective tissue across business units, ensuring AI initiatives are governed responsibly, aligned to monetization priorities, and executed in a way that drives measurable business value.

Reporting to the VP, this role serves as the enterprise connector across Product, Engineering, Data Science, Sales, Finance, and HR, ensuring AI investments are aligned, governed, and executed at scale. The Director will partner closely with Product, Engineering, Data Science, Sales, Finance, and HR to translate AI ambition into a prioritized, value‑driven portfolio of initiatives.

As a builder of a new function, the Director will establish the operating model, governance frameworks, and playbooks that enable teams to adopt AI safely, consistently, and at scale. Success in this role requires comfort with ambiguity, strong enterprise influence, and the ability to balance innovation with discipline.

Job Description

Responsibilities:

AI Planning & Monetization

• Align AI roadmaps across business units to enterprise goals including revenue growth, operational efficiency, and customer outcomes.
• Partner with business leaders to identify, prioritize, and sequence AI use cases based on value, feasibility, and risk.
• Establish success metrics (ROI, KPIs, adoption) and hold AI initiatives accountable to measurable results.
• Communicate AI portfolio progress, risks, and tradeoffs to executive stakeholders to drive timely decisions.

AI Adoption & Change Leadership

• Drive enterprise AI adoption by partnering with HR to embed AI into roles, workflows, and decision making through training and change programs.
• Define adoption targets and measure usage, effectiveness, and employee sentiment.
• Champion AI-enabled ways of working through storytelling, best-practice sharing, and leader engagement.
• Identify adoption barriers and partner with leaders to correct course.

Cross‑Functional Collaboration

• Serve as the enterprise coordination point for AI initiatives across Product, Engineering, Data Science, Sales, Marketing, and Operations.
• Align business requirements, technical solutions, and delivery plans across teams.
• Resolve cross-team dependencies and prioritization conflicts to maintain momentum.

Governance & Measurement

• Operationalize AI governance standards across data usage, model risk, vendor selection, architecture, and responsible AI.
• Partner with Legal, Privacy, Security, and Data teams to ensure compliance with policies and regulations.
• Establish consistent reporting on adoption, financial impact, and operational outcomes to inform investment decisions.

Minimum Qualifications:

• 8–12 years of experience in strategy, product/portfolio management, enterprise transformation, or technology-enabled change in large or matrixed organizations.
• Proven ability to lead cross functional initiatives and influence without direct authority.
• Demonstrated experience orchestrating cross‑functional programs with Product, Engineering, Data/Analytics, Sales, Finance, and HR—Influence without direct control.
• Proven ability to prioritize a portfolio using value hypotheses/ROI, run executive‑level operating rhythms, and escalate/resolve tradeoffs.
• Knowledgeable in applied AI (targeting, personalization, content intelligence, automation, analytics) and the lifecycle from problem framing to scale; bridges technical and business teams.
• Advertising/media/AdTech domain (ad servers, DSP/SSP, identity/measurement, yield optimization, campaign ops) or consulting to these sectors.
• Track record leading change adoption at scale (training/upskilling, communications, manager enablement, success measurement).
• Built or scaled a Center of Excellence or portfolio governance capability.
• Aligned AI/analytics initiatives to monetization (revenue growth, advertiser value, cost containment).
• Multiple background paths considered include consulting, product/strategy leadership, or enterprise transformation roles.
• MBA/advanced degree or equivalent executive‑level impact.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

AI Governance, Analytics, Artificial Intelligence (AI), Change Leadership, Cross-Functional Teamwork, Customer Experience (CX), Innovation

Compensation

This job can be performed in New York City with a Pay Range of $169,261.37 - $276,973.16Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Master's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience

10 Years +Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.