GTM Strategist & Evangelist, Forma
Autodesk
Job Requisition ID #
Position Overview
Autodesk is building the Forma Industry Cloud, a next-generation solution that is redefining how the built environment is designed, delivered, and operated. Forma represents a fundamental shift: from files to granular data, from silos to hyper collaboration, and from traditional BIM to outcome-driven workflows powered by AI. It brings together people, processes, and intelligence across the architecture, engineering, construction, and operations ecosystem to help the industry work smarter, faster, and more sustainably.
We are seeking a GTM Strategist & Evangelist (Forma) to help shape and drive the go-to-market (GTM) strategy for Forma. A key aspect of this role is being an evangelist for Forma both internally and externally. Internally, you will champion clarity, collaboration, and momentum across teams. Externally, you will represent Forma as a thought leader, engaging with customers, partners, and industry stakeholders to build confidence in its transformative potential.
This highly strategic and visible role reports directly to the Director, Forma Industry GTM Strategy and works across product, sales, marketing, customer success, and industry leadership to ensure cross-functional alignment on priorities, adoption strategies, and execution.
Responsibilities
Cross-Functional GTM Strategy
Partner with the Director to shape and execute GTM priorities for Forma
Support decisions around pricing, packaging, adoption strategies, and launch readiness
Drive alignment across product, sales, marketing, customer success, and industry leadership
Build frameworks, insights, and recommendations that guide leadership decisions
Customer and Market Insights
Engage directly with customers and partners to validate GTM approaches and inform adoption strategies
Bring customer and market feedback into Autodesk to influence strategic planning and roadmap priorities
Monitor competitive trends and industry shifts to help Autodesk anticipate change and maintain differentiation
Evangelism and Advocacy
Act as an internal champion for Forma by driving awareness, clarity, and collaboration across Autodesk teams
Represent Forma externally at industry events, customer briefings, and partner engagements
Highlight customer success stories and outcomes to inspire adoption and demonstrate the platform’s value
Who You Are
A strategic thinker with exceptional business acumen that has a proven track record in shaping and executing go-to-market strategies
Strong understanding of market dynamics, customer needs, competetive landscapes and the opportunities for digital transformation in the AEC industry
Comfortable engaging with senior executives, customers, and partners as a trusted advisor and thought leader
Experienced with cloud platforms, data-driven workflows, or AI-enabled solutions in the AEC context and passionate about technology’s role in advancing workflows for the built environment
Proven experience driving results in a matrixed environment through cross-functional collaboration with Product, Sales, Marketing, and Business teams
Demonstrated ability to communicate complex concepts clearly and persuasively to executive and external audiences
Qualifications
5+ years of professional experience in AEC with a strong understanding of design and construction workflows
10+ years of total related experience across AEC Industry experience and business roles including strategy, technology, or consulting
Proven track record of representing a company or product externally at industry events, with analysts, or in customer forums.
Digital Transformation, Strategy, or Management Consulting experience
Bachelors degree in business, strategy, architecture, engineering, construction management, or a related field (or equivalent experience)
Learn More
About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.
When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!
Benefits
From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/
Salary transparency
Equal Employment Opportunity
At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
Diversity & Belonging
We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging
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