2026 MBA University Graduate - Integrated GTM Associate
Adobe
Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity
Reporting directly to the Director of the Digital Experience Marketing and Integrated GTM Strategy, this role will drive high-impact marketing initiatives that leverage agentic capabilities to align Adobe’s enterprise go-to-market (GTM) strategy with customer needs, sales plays, and product innovation. The ideal candidate will bring a strong mix of strategic thinking, cross-functional leadership, and operational rigor to drive measurable business outcomes across the funnel.
What You’ll Do
You’ll work cross-functionally to drive strategic initiatives that span AI-assisted Marketing Capabilities, Integrated GTM Strategy & Alignment, and Translating Account, Persona & Content Strategy into Actionable Insights, Vision-setting and Storytelling. This is a high-visibility role with exposure to senior leadership and opportunities to shape how Adobe delivers experiences to enterprise customers. Key contributions:
Develop AI-Driven Marketing Capabilities: Collaborate on initiatives to develop agentic capabilities for Business Development Reps and Marketers; scoping use cases and translating data into actionable insights and next-best-action recommendations. Support Proof-of-Concept testing to improve agentic capabilities and recommendations.
Foster Integrated GTM Strategy & Alignment: Support the development of strategies to deliver unified customers experiences by synthesizing data from multiple sources (CRM, web, campaign, sales). Partner with Product Marketing, Sales Strategy, and Analytics to shape our unified approach to customers and ensure alignment with sales plays, product priorities, and customer personas.
Translate Account, Persona, & Content Strategy and Actionable Insights: Contribute to the creation and evolution of marketing scorecards and dashboards (e.g., Power BI, CJA B2B), helping teams translate data into actionable insights to inform GTM prioritization. Assist in building and maintaining dashboards, heatmaps, and prioritization tools to support targeted engagement strategies.
Cross-Functional Leadership: Lead cross-functional workstreams with stakeholders across Enterprise Marketing, PMM, Sales, Content Strategy, ACS, and DX Products to drive alignment and execution.
Experience
We’re seeking a highly analytical and strategic thinker to join our Integrated GTM Strategy & PMO team. This role is ideal for someone with a strong foundation in marketing, data analytics, decision sciences, or strategy consulting, and a passion for driving business impact through customer-centric, data-informed marketing strategies.
Currently enrolled in a full-time MBA program graduating between December 2025 – June 2026
Exceptional analytical and quantitative problem solving skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
Exceptional written and verbal communication skills with the ability to influence both peers and leaders
Experience in B2B marketing, GTM strategy, or marketing operations preferred
Proven ability to lead cross-functional initiatives and influence senior stakeholders.
Familiarity with AI-powered marketing tools, CRM systems (e.g., Salesforce), and campaign orchestration platforms preferred
Excellent communication and storytelling skills, with a track record of translating complex data into compelling narratives.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
Dec 31 2025 12:00 AMIf this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
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